eBay Fees Explained (2026): Final Value Fees, Per-Order Fees and Promoted Listings

The quick answer

For most categories on eBay.com, sellers pay a final value fee of around 13.6% of the total sale, plus a per-order fee of $0.40 ($0.30 for orders of $10 or less). On a $50 order including shipping, that is about $7.20.

Rates vary by category and change over time. Always check eBay’s current seller fees page for your category before you set prices.

Insertion fees: listing is usually free

Most private and casual sellers never pay to list. eBay gives each account a monthly allowance of free listings (250 a month in the US, 300 for UK private sellers), and more if you have an eBay Store. After that, each extra listing has a small insertion fee. If you list in two categories or add paid listing upgrades, extra fees apply.

The final value fee

This is the fee that matters. When your item sells, eBay charges a percentage of the total amount of the sale, which includes:

• the item price,
• the shipping and handling the buyer pays, and
• in the US, any sales tax eBay collects on the order.

That last point surprises many sellers. Because sales tax is included in the total, your real fee is a little higher than a simple percentage of your price. On a $50 order with 8% sales tax, eBay calculates its fee on $54, not $50.

Category rates

Most categories share the standard 13.6% rate, but some are different. In the US, books, movies and music pay 15.3%; trading cards, comics and coins pay 13.25%; guitars pay 6.7%; and sneakers selling for $150 or more pay just 8% with no per-order fee. Most categories charge only 2.35% on the part of a sale above $7,500, while jewellery, watches and handbags have their own price bands. The live table below shows the current rates we use:

eBay Store subscribers

Sellers with an eBay Store subscription usually pay slightly lower final value fees in many categories and get more free listings. A store makes sense once you sell regularly – do the maths with your monthly sales before signing up.

The per-order fee

On top of the percentage, eBay charges a fixed fee per order: $0.40 in the US for orders over $10, and $0.30 for orders of $10 or less. On cheap items this fixed fee hurts. On a $6 item, $0.30 is 5% of the price on its own.

Promoted Listings (eBay ads)

Promoted Listings put your items higher in search results. With the most common option, you choose an ad rate – for example 5% – and pay it only when a buyer clicks your promoted listing and buys the item within 30 days.

Promoted listings can increase sales, but the ad rate is charged on top of the final value fee. A 13.6% final value fee plus a 7% ad rate means eBay takes over 20% of the sale. Enter your ad rate in the calculator's Promoted Listings box to see the effect before choosing a rate.

International fees and currency conversion

If a buyer outside your country buys your item and you ship it yourself, eBay adds an international fee: 1.65% of the total sale in the US, 0.4% (to the US) or 1% (elsewhere) in Canada, 1.05% to 2% for UK business sellers depending on the region, and 3% for UK private sellers and Australian sellers. US and Canadian sellers who use eBay International Shipping do not pay it. If the sale is in another currency, a currency conversion charge may also apply.

Selling on eBay UK

eBay UK works differently for private and business sellers:

• Private sellers. Since late 2024, most private sellers in the UK pay no final value fee in most categories – buyers pay a Buyer Protection fee instead. Vehicles and some other categories are exceptions.
• Business sellers pay a final value fee that varies by category (mostly 9.9% to 12.9%, with lower rates on the expensive part of a sale in categories such as phones, jewellery and furniture), a per-order fee of £0.30 or £0.40, a 0.35% regulatory operating fee, and 20% VAT on top of all fees.

Selling regularly to make a profit counts as trading, and you should register as a business seller. Choose "Business seller" or "Private seller" in the calculator to see the difference.

Selling on eBay Australia

eBay Australia changed its fees in 2026. Australian sellers without an eBay Pro plan whose total sales were A$25,000 or less over the past 12 months now pay no final value fee; only optional upgrades and a 3% fee on overseas deliveries apply. Sellers above A$25,000 move to the Pro Starter plan, which has no monthly cost but charges 13.4% plus A$0.30 per order. Paid Pro plans (Basic, Featured and Anchor) charge lower, tiered rates from 6.82% to 13.09% depending on the category. All Australian eBay fees include GST.

For an A$80 item with A$12 postage, a casual seller pays nothing, while a seller on Pro Starter pays about A$12.63 (13.4% of A$92 plus A$0.30).

Selling on eBay Canada

eBay.ca uses the same structure as the US: 13.6% for most categories on the total including shipping and sales tax, plus C$0.30 or C$0.40 per order.

Worked example: a $45 pair of trainers with $5 shipping

A US seller sells used trainers for $45, charging $5 shipping. They paid $15 for the trainers and $4.50 for postage.

• Order total: $45 + $5 = $50.00
• Final value fee: 13.6% × $50 = $6.80
• Per-order fee: $0.40
• Total eBay fees: $7.20 (14.4%)

Payout: $42.80. After the $15 cost and $4.50 postage, profit is $23.30 – a 46.6% margin on the order. If sales tax of 8% was included in eBay’s calculation, the final value fee would rise by about $0.54.

Now add a 6% promoted listing: that is another $3.00, and profit falls to $20.30.

Six ways to lower your eBay fees

1. Charge realistic shipping. You pay the final value fee on shipping too, so padded shipping costs you fees without adding profit.
2. Avoid very cheap single items. The per-order fee eats into low prices – bundle cheap items into lots instead.
3. Test lower promoted listing rates. Start low and increase only if you see results.
4. Stay above standard. Sellers with high defect rates can pay higher final value fees. Ship on time and describe items accurately.
5. Consider a Store once your monthly sales make the lower rates worth the subscription.
6. Know your break-even price before you accept offers. Add your costs in the calculator and it shows the lowest price that still covers them.

The bottom line

On eBay.com, plan for around 14–15% of each order in fees for most categories, and more if you promote your listings or sell internationally. Put your real prices and costs into the eBay fee calculator and check your profit before you list – especially on low-priced items.

The fees in this guide were last checked against eBay’s US, UK, Canadian and Australian fee pages in October 2026 and vary by category. Always confirm current fees on eBay’s seller fees page.