Markup Calculator
Add a markup percentage to your cost, find the markup between a cost and a price, or convert a markup into the margin it really gives you.
Built and checked by Saurabh Pandey · page updated
Calculator
Fee breakdown
Enter your numbers.
How to use the Markup Calculator
- Choose what you want to do: add a markup, find a markup, or convert markup to margin.
- Enter your cost (and price or markup percentage).
- Read the price, profit, markup and margin. Remember that fees and discounts come out of the selling price, so check the margin too.
How it is calculated
Price = cost × (1 + markup ÷ 100) Markup = (price − cost) ÷ cost × 100 Margin = (price − cost) ÷ price × 100 Margin from markup = markup ÷ (100 + markup) × 100
| Markup | Margin |
|---|---|
| 25% | 20% |
| 50% | 33.3% |
| 75% | 42.9% |
| 100% | 50% |
| 150% | 60% |
| 200% | 66.7% |
Worked examples
US: a 60% markup on a $25 cost
The price is $40, but the margin is only 37.5%.
| Cost | $25.00 |
| Markup | $15.00 |
| Selling price | $40.00 |
Price $40.00 · Markup 60% · Margin 37.5%
UK: buying at £12 and selling at £30
| Cost | £12.00 |
| Markup | £18.00 |
| Selling price | £30.00 |
Price £30.00 · Markup 150% · Margin 60%
What margin does a 100% (keystone) markup give?
Doubling your cost gives a 50% margin.
| Markup | $100.00 |
Price – · Markup 100% · Margin 50%
Markup or margin: which should I use?
Markup is easy to apply to a supplier's price, which is why wholesalers and retailers quote it. But marketplace fees, payment fees and discounts are all taken from the selling price, so margin is the number that tells you whether you can afford them. Set prices with markup if you like, then check the margin with the profit margin calculator. The difference is explained in profit margin vs markup.
Frequently asked questions
How do I calculate markup?
Subtract the cost from the price, divide by the cost and multiply by 100. An item that costs $40 and sells for $60 has a 50% markup.
How do I add a markup to a cost?
Multiply the cost by (1 + markup ÷ 100). A 60% markup on $25 is 25 × 1.6 = $40.
Is a 50% markup the same as a 50% margin?
No. A 50% markup gives a 33.3% margin. To get a 50% margin you need a 100% markup.
What is a good markup for retail?
It varies widely by industry. Many retailers use around 100% (keystone), while handmade and small-batch sellers often need more to cover their time and platform fees.
Can markup be more than 100%?
Yes. Markup has no upper limit: an item bought for $10 and sold for $50 has a 400% markup (and an 80% margin).